Google搜索继续以66.9%的有效搜索市场份额领先于其他搜索选手,微软,yahoo分别以17.9%和11.4%的份额排在第三、四位。ASK,AOL的市场份额则分别为2.6%和1.3%。
comScore Explicit Core Search Share Report* August 2013 vs. July 2013 Total U.S. – Home & Work Locations Source: comScore qSearch |
|||
Core Search Entity | Explicit Core Search Share (%) | ||
Jul-13 | Aug-13 | Point Change | |
Total Explicit Core Search | 100.0% | 100.0% | N/A |
Google Sites | 67.0% | 66.9% | -0.1 |
Microsoft Sites | 17.9% | 17.9% | 0.0 |
Yahoo! Sites | 11.3% | 11.4% | 0.1 |
Ask Network | 2.7% | 2.6% | -0.1 |
AOL, Inc. | 1.2% | 1.3% | 0.1 |
*“Explicit Core Search” excludes contextually driven searches that do not reflect
specific user intent to interact with the search results.(有效搜索份额不包括哪些非用户意愿使用的搜索引擎)
2013年8月份,有效搜索查询量共计191亿次,其中Google有128亿次,微软,yahoo分别为34亿次和22亿次。
comScore Explicit Core Search Query Report August 2013 vs. July 2013 Total U.S. – Home & Work Locations Source: comScore qSearch |
|||
Core Search Entity | Explicit Core Search Queries (MM) | ||
Jul-13 | Aug-13 | Percent Change | |
Total Explicit Core Search | 19,376 | 19,082 | -2% |
Google Sites | 12,976 | 12,771 | -2% |
Microsoft Sites | 3,460 | 3,407 | -2% |
Yahoo! Sites | 2,187 | 2,175 | -1% |
Ask Network | 516 | 489 | -5% |
AOL, Inc. | 239 | 241 | 1% |
“Powered By” 搜索技术提供市场
8月份,68.4%的搜索结果由Google产生,bing的市场份额为27.3%
这些年不管竞争对手多么努力,美国搜索市场份额几乎没有多少变化,Google仍然主导搜索市场。国内搜索市场份额却因为360这只鲶鱼而搞得风声水起。对比美国搜索市场的老大Google和中国的搜索市场老大百度,显然Google的用户痛点要比百度少很多,所以百度的痛点,如广告过多,广告信息欺诈等成为360进攻的方向;而微软试图通过社交搜索方面的突破努力似乎并没有成效。
via:199it分析,数据来自comScore
更多阅读: