尼尔森的演讲PPT《高营销成本时代，如何实现汽车广告的最优效果》详细解读了汽车行业如何在今天做营销，报告的关键要点如下：
广告的效果最大化在于更高的触达率，更强烈的共鸣，才会有更广泛的回应；高效的广告通过两个途径引起共鸣：引人入胜的创新和有吸引力的编程。具体内容见报告正文：
<div style=”width:595px” id=”__ss_13071034″> <strong style=”display:block;margin:12px 0 4px”><a href=”//www.slideshare.net/dingli8888/auto-ad-effectivenessianbeavischifinal” title=”Auto ad effectiveness_ianbeavis_chi_final” target=”_blank”>Auto ad effectiveness_ianbeavis_chi_final</a></strong> <object id=”__sse13071034″ width=”595″ height=”497″> <param name=”movie” value=”//static.slidesharecdn.com/swf/ssplayer2.swf?doc=autoadeffectivenessianbeavischifinal-120525024843-phpapp01&stripped_title=auto-ad-effectivenessianbeavischifinal&userName=dingli8888″ /> <param name=”allowFullScreen” value=”true”/> <param name=”allowScriptAccess” value=”always”/> <param name=”wmode” value=”transparent”/> <embed name=”__sse13071034″ src=”//static.slidesharecdn.com/swf/ssplayer2.swf?doc=autoadeffectivenessianbeavischifinal-120525024843-phpapp01&stripped_title=auto-ad-effectivenessianbeavischifinal&userName=dingli8888″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” wmode=”transparent” width=”595″ height=”497″></embed> </object> <div style=”padding:5px 0 12px”> View more <a href=”//www.slideshare.net/” target=”_blank”>presentations</a> from <a href=”//www.slideshare.net/dingli8888″ target=”_blank”>中文互联网数据研究资讯中心–199it</a> </div> </div>
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